Andre Cheded
CEO

CEO, Andre a has a Dip. Constructions and Business Management, is an experienced and passionate Manager with extensive business operational and portfolio management background. Skills include strong leadership and coaching to motivate teams to achieve positive outcomes. This is combined with excellent communication to build and maintain customer relationships. Strong analytical, strategic and technical skills are combined with the ability to communicate and build relationships at all levels. Being one of the founding members of a successful retail tile store has allowed Andre to explore other related businesses within the building industry. Andre now successfully manages and overseas a Supply and Install business, a Wholesale business and a number of online trading businesses. Andre is passionate about giving back to an industry that has given to him.

Neil Royce
Commercial Account Manager

Commercial Account Manager, Neil Royce has been in and around the tiling industry for over 5+ years with both retail and wholesale experience. He works alongside interior designers and architects across NSW, allowing him to provide perspective design consultations to new and returning clients. Neil provides instruction and works closely to all the trades on site to ensure the finished product is to your desire. Neil pride’s himself on good morals and ethics to deliver the best customer service to ensure customer satisfaction. “Every day is as exciting as the last when it comes down to the people you meet and the projects you get to be a part of. I am constantly surrounded by a motivational team and group of leaders which gives me the comfortability and the support I need to ensure I get the job done, whether that be a residential or commercial scale sized project”

Armany
Sales Consultant

Sales Consultant, Armany Chafei has been a part of the tile industry for the last 5 and a half years and has worked with major building companies for major building projects. Her extensive knowledge bank is reflective through her ability to sell and meet sale targets. Armany’s role as a sales consultant includes sales, invoicing, keeping the showroom floor pristine. Armany’s ability to build and engage with clients on a personal but professional level makes her an essential part of the team as she builds the relationships necessary for returning clients. With her excellent customer service skills and personable nature, the team and clients are always happy and satisfied with her service and attitude.

Jeanette Mannah
Payroll & Accounts Officer

Payroll & Accounts Officer, Jeanette’s 25 plus years in the accounting industry proves her a vital part in the operations of our company. Jeanette has received a Diploma in Accounting, is a registered Tax Agent as well as being a registered ASIC Agent. Jeanette is responsible for keeping financial records and balancing accounts, account reconciliation, payroll processing, accounts payable and receivable, superannuation compliance and ASIC compliance. Jeanette is trusted to make informed strategy decisions within the company and works well under tight deadlines. Jeanettes attention to detail, strong interpersonal communication and leadership skills serves highly within the business.

Peter Alfarah
Sales Consultant

Sales Consultant, Peter has spent over 10 years in the customer service industry. Peter prides himself on the ability to tailor each experience accordingly, providing a unique customer experience every time. His roles include preparing orders, unloading deliveries, data entry, stocktake and ordering as well as dealing with customer enquires, whether that be in-store or over the phone. His ability to tackle conflict resolution over the phone and in store is always pleasant and dealt within means. Peters role as a Sales Consultant has taught him “patience and persistence is key in all aspects of life. No one really knows absolutely everything but everybody is capable of learning”. His values align with the company views with his efforts of “treating everyone who walks into our showroom like a king”.

Dara De Ascenco
Marketing & Sales Assistan

Marketing & Sales Assistant, Dara’s fresh flare for design makes her a vital part of the team. She received a Bachelor degree in Design, visual communications and advertising at WSU and just shortly after gained a position at a world leading IT company as a marketing intern at the age of 19, gaining experience in the marketing realm at a young age. Her role as a Marketing & Sales Assistant includes responding to phone and email enquires, receiving and processing e-commerce sales within our multiple online business as well as assisting in marketing and managing our several social media accounts and web pages. Her ability to provide quality customer service and engage with new and returning clients using her marketing background, will help to expand our brand image and message to a greater community and audience